The creative sectors are among the hardest hit by the COVID-19 pandemic, with large cities often containing the greatest share of jobs at risk. With the rapid advancements in digital technologies, artificial intelligence (AI), and automation, several youths are becoming…
Henry Ford, one of the pioneering business minds of the twentieth century, once said: “A man who stops advertising to save money is like a man who stops a clock to save time”. Marketing and advertising form an integral part of…
There are many Sportswear companies in the world. But if you want to buy a sports shoe or Sports trousers, Jackets which brand initially comes to your brand? NIKE? PUMA? ADIDAS? I’m sure one of these three! There are…
By Subhojit Roy, Partner, Connections PR  Advertising & Marketing Communications There is perhaps, no other business that so greatly influences our daily lives. Advertising dictates our choices regarding cars we drive, our drinking preferences, or our clothes, it…
How often do you come across the ads on TV, FM radio, billboards, metro, newspaper, or social media feed? Very often, right? Do you feel influenced to buy a new pair of running shoes, ordering a new smartphone, booking…