Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business with an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners. In this post, we will look go…
If Content is the king then the User Experience is on its way to becoming the Queen with Google’s new site ranking algorithm update. While the quality of your content still remains top in getting good rankings, the page performance…
As of 2019, there are more than 4,000 edtech startups in India. Just like any other startup, edtech startups also face monetary constraints when it comes to marketing and advertising. Edtech startups mostly rely on digital marketing. In this post,…
Without learning alphabets you can’t write sentences. Without learning numbers, you can’t solve any math problem. If you want to become a good or pro at anything you should learn the basics aka foundation very well. In this post, we…
There are many Sportswear companies in the world. But if you want to buy a sports shoe or Sports trousers, Jackets which brand initially comes to your brand? NIKE? PUMA? ADIDAS? I’m sure one of these three! There are…
Public Relations (PR) Trends By Subhojit Roy, Partner, Connections PR Public relations simply put are the communication processes between companies, organizations or individuals and the general public. PR experts try to establish and maintain relationships with an organization’s target audience,…
Technology has turned the world into a global village in terms of connecting people of different cultures and countries. The Internet has become such a powerful tool for small-medium or MNC firms to generate ROI by investing in Digital Marketing.…
Are you a Student or Working Professional? Looking forward to building an exciting career in Marketing/Advertising Industry? Getting a degree with decent marks and impressive internships are not enough to fulfill your dream career. You have to stay updated with…
We are living in an era where businesses and lives are getting influenced by digital transformation. It influences our purchase decisions. Digital technologies influence customers at every stage of the buying cycle, they establish certain organizations at the front of…
Today, the world is drowning with brands. Organizations (big firms and startups) are competing in the age where information is plentiful and digital exchanges are commonplace. Everyone is competing for visibility by using marketing, branding, PR and advertising campaigns to clamor for their…
