As technology keeps getting ahead of its time with every passing second, creativity and competition also increase. Media studies help you learn about communication and equip you with technological skills that are in demand all over the world. Media &…
The creative sectors are among the hardest hit by the COVID-19 pandemic, with large cities often containing the greatest share of jobs at risk. With the rapid advancements in digital technologies, artificial intelligence (AI), and automation, several youths are becoming…
Video making is one of the most lucrative and popular careers in the world today. Videos have made a huge impact in almost every industry in the world. Video marketing helps brands run different campaigns, promote services, and advertise their…
Do the names like Rajdeep Sardesai, Barkha Dutt, Karan Thapar and Ravish Kumar – excite you? Do you harbour dreams of seeing yourself in their positions? Then this blog is for you. TV Anchors are part of our daily life…
Several recent studies and surveys have found that degrees in Journalism, Advertising & PR, and Communication are losing the charm. In the previous post, we discussed how modern technology and digitization are impacting the future of journalism. In this article,…
There are many Sportswear companies in the world. But if you want to buy a sports shoe or Sports trousers, Jackets which brand initially comes to your brand? NIKE? PUMA? ADIDAS? I’m sure one of these three! There are…
Today, the world is drowning with brands. Organizations (big firms and startups) are competing in the age where information is plentiful and digital exchanges are commonplace. Everyone is competing for visibility by using marketing, branding, PR and advertising campaigns to clamor for their…
The recent years have seen renewed interest in journalism worldwide. Over the past two decades, India’s media sector has witnessed profound and transformative change reflected in the expansion of both outlets and audiences. In 2017, the country had over 100…
How often do you come across the ads on TV, FM radio, billboards, metro, newspaper, or social media feed? Very often, right? Do you feel influenced to buy a new pair of running shoes, ordering a new smartphone, booking…
Onset of open economy in 1991 saw the ingress of a number of new goods and services into the Indian market and eventually the advertising industry grew by leaps and bounds. The aggregate media spend of Indian industry increased from…
