Event management is a multifaceted activity that involves painstaking planning, creative prowess, relationship management, advertising and marketing, and much more. Available data and statistics say the size of the event management industry has grown significantly and is poised at the threshold of a new era.
The industry stood at Rs 5,631 crore in 2016-17 and grew at 16% CAGR (Compound Annual Growth Rate), and as the world gradually recovers from the pandemic, experts believe it will cross Rs 10,000 crore by the end of 2021. This shows that event management could be a viable career option for Indian youth.
Let us find out more about how to build a career in event management from Pravin Joshi, Director, NAEMD – Nest Academy of Event Management and Development.
A selected excerpt of the interview –
Curriculum, Objectives of Event Management and Development
Our curriculum has planned and designed in conjunction with active participation from industry stalwarts. The syllabus designed to arm students in developing skills like being open to collaboration, creativity, willingness to adapt to situations, determination, ability to multitask, good networking and communication skills.
Students bestowed with an integrated perspective of management functioning and a fair amount of exposure to real-life cases and technical know-how about the event industry. We provide students with the practical skill sets and knowledge required to successfully plan events using the suitable approaches and techniques that will make an event successful. Our educational modules ensure soft skill development, lending students with a competitive edge.
Who are the Ideal Candidates for Event Management?
To get enrolled in our Event Management course, the applicant must be ready to discover various skills. To begin with, one must be ingenious and must have a flair for planning and organising. Another plus point would be the good command over your language, good networking and leadership skills, crisis management abilities and most importantly a sharp business acumen.
Could you please share a few stats about class profile and placements for students? –
We do get student applications on a PAN India basis and also from students belonging to varied educational backgrounds, students working in Event Management and allied industries. This helps us in creating more career opportunities for our students.
How could applicants know more about the programs and your institute?
At NAEMD, students get the opportunity to interact with industry leaders, faculty members, students and alumni on a more personalized level. This interaction helps them in building a robust network through our industry connections and transforms them into industry-ready professionals. We also have on board a seasoned counselling team that guides applicants in selecting varied courses according to their interest levels. They facilitate students in getting the admission formalities done through online and in-person counselling sessions.
What is the admission process?
For admission to any of the event management programmes, candidates must comply with applicable guidelines. The admission process facilitates us in selecting students whose ambitions and abilities align with the event management industry. Our step-by-step admission guide helps us in finding out the appropriate event management programme that fits the student’s ambitions. Candidates are required to connect with our counsellors for admission to the University of Mumbai’s GICED’s BMS in Event Management& PR and Master’s Degree in Event Management. For Bachelor’s and Post-graduate programmes, students are required to undergo evaluations.
The applicants must successfully complete the evaluation process, including Online Test and Interview and or Project Submission. The shortlisted candidates shall be called for a personal interview or telephonic interview in case of an outstation applicant. The main aim of the evaluation process is to check the candidate’s personality traits, academics, goals, and self-awareness levels.
What are the eligibility criteria?
The students enrolling themselves for the UG programmes should be 12th or HSC equivalent cleared while students registering for PG programmes must be graduates from any streams.
Could you please provide a few stats on placements and salaries for the students at your institute?
Event Management is a hub of multiple careers and job opportunities. After the event management course, students can get a job as Event Manager, Promotions Manager, PR Officer, Media Planner, Production Manager, Corporate Communications expert, Marketing Manager. It enables students to open their own event planning firm and join some of the top-rated event management companies. An event manager can earn around 18,000 to 25,000 per month as a fresher. Pay scale can increase with experience and even reach an attractive value of 1-1-5 lakhs per month.
Does the school help the students to find placement?
Our training and placement cell assists students in getting suitable opportunities. A blend of on-field experiences is spread across the programme. Our placements and internships are designed to make students industry ready. The cell collaborates with industry experts at national and international levels for guiding, and sharing their relevant experiences and knowledge with students. Our training & Placement Cell strives to get Internship programmes for students from the top companies in events & related industry thus fulfilling their career prospects.
What is the course fee?
- Bachelor’s Degree – 4,23,000
- Master’s Degree – 4,92,000
- PGDAME – 1,95,000
- DAME – 1,25,000
- PGDEM – 1,05,000
- DEM – 79,000
Why will you suggest Indian youngsters to opt for this course?
We all live in a world where-in the number of career prospects that have opened up for young professionals are so diverse that it almost gets challenging to choose the preferred career path. With the advertising and public relations industries having recorded an exponential growth over the years, the need to make a lasting, personal impression has also become a dire requisite.
It is clearly visible that over the last few years, the events industry has certainly gained momentum due to the continuous drive by advertising and marketing campaigns and has been witnessing an increase in the number of youths joining in. Harping on this thought, the Event Management industry has proved to be one of the fastest-growing and preferred options for the millennials.
I believe if you have the quality of multi-tasking, you definitely have the makings of an event planner. Event Management gives several opportunities to showcase one’s creative side. Moreover, the gen Y and Z tend to bundle up inherent qualities like a sharp presence of mind, networking skill-sets, eye for detail and most importantly the ability to make quick and resourceful decisions. These attributes make them a preferred candidate for this multi-faceted and fast-moving industry.
Brief profile of faculty members?
Drawn from reputed universities in India and overseas, our highly qualified and experienced team of faculty members encompasses qualified educators and researchers from both the academic and business sectors, contributing towards the students overall professional and personal growth. The constant mentoring and guidance offered to students by these industry experts makes the institution the most sought-after place to be for passion driven students. Interactions with prominent leaders and senior executives from the industry allows learners to hone their event management skills. Benefitting from their hands-on experience is what keeps our students motivated.
Would you like to share any job search and employment tips for the students who are going to graduate this year and in the coming one or two years?
The Indian Events industry is anticipated to cross the 10,000-crore mark by 2021. It has been advancing at the rate of a 16% CAGA and in the coming years the industry is expected to grow at a rate of 20%. The key growth drivers of the Indian event management domain are digital activation, sports leagues and rural expansion. The improved government marketing initiatives have also immensely contributed to the industry’s growth.
NAEMD – Nest Academy of Event Management and Development stands tall with an assurance to deliver a holistic learning experience. As an institution that puts passion first, we aim to conjure not just a sense of achievement, but a sense of leadership within our students. The institute supports students with relevant industry exposure to ensure they emerge confident, organised, knowledgeable, creative, connected and inspired.
Featured Image Source: LinkedIn